The Publicity Lab

Struggling to get the word out about your book or business?

Welcome to The Publicity Lab

A place to learn how to get NATIONAL publicity, meet T.V. producers, literary agents, and media pros

If you want national publicity for your business, book, non-profit, event,  public speaking career or anything at all, The Publicity Lab is the place for you. Your host, Darice Fisher, is a 20-year publicity veteran. Her super-power is helping others get T.V. Publicity. She also helps people with public speaking careers, print media, online media outlets, book publishing, video production and more. 

FOR PEOPLE WHO WANT TO GET THE WORD OUT

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LEARN. EXPERIMENT. COLLABORATE.

Whether you are a seasoned on-camera T.V. guest or just beginning your publicity campaign planning, you are in the right place.

The Publicity Lab is a place to learn, experiment and collaborate with others in order to get publicity for your book, business, public speaking offerings and anything else you want the world to know about.

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As a Member, throughout the year, you'll get to meet special guests including:

  • EMMY Award winning T.V. Producers

  • Literary Agents

  • Public Speaking Experts

  • Media Experts

  • Podcast Experts

  • Social Media Marketing Experts

  • Book Publishing Experts

  • PR Experts

  • Digital Marketing Experts

  • Reporters and Journalists

Membership at The Publicity Lab will help you attract clients, sell books, land a book deal, sell products, gain customers, audiences and members. Ditch advertising and learn how to get FREE publicity on T.V., in newspapers, in magazines, on podcasts and more.

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Become a member of the Publicity Lab and you’ll end up with:

  • A Publicity Campain Plan

  • A Proper DEMO REEL

  • A list of MEDIA CONTACTS (National TV producers, Journalists, podcast producers and others)

  • Introductions to NATIONAL TV producers

  • An education that will lead you to national media appearances and BECOMING YOUR OWN PUBLICIST

  • An effective, MEDIA-FRIENDLY PRESS KIT

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At The Publicity Lab members learn how to:

  • create an effective press kit

  • produce a video demo that will get you booked on T.V.

  • write T.V. show segment pitches

  • find the producers who want guests like you

  • cultivate relationships with T.V. producers

  • deliver pitches to T.V. producers

  • prepare for a T.V. appearance

  • get asked back to be on a show

  • avoid common media-relations mistakes

  • create a speaker kit

  • produce a speaker video demo

  • know what to do once you get booked on T.V.

  • know what to expect before/during/after your T.V. appearances

  • write the "promotion/PR/Marketing" section of a book proposal

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THREE Levels of membership:

  • BASIC MEMBERSHIP - $125.99 per month (1 year commitment)

  • PREMIERE MEMBERSHIP - $499.99 per month (1 year commitment)

  • ELITE MEMBERSHIP - $899.99 per month (1 year commitment)

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BASIC Members get:

  • 3 group calls per month with Darice.

  • Materials to help you plan an effective publicity campaign

  • An introductory course to learn the basics of what you need to get T.V. publicity.

  • Admission to all group calls with Special Guests

  • Community features to connect with other members, share your experience, work on lessons together, swap notes after a group call, get and give feedback and so much more!

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PREMIERE Members get:

  • EVERYTHING LISTED ABOVE IN THE BASIC MEMBERSHIP PLUS:

  • 3 one-on-one private calls with Darice

  • 1 One-On-One private call with EMMY Award winning T.V. Producer

  • 12 Pod Calls with Darice (semi-private. 2 people)

An in-depth, detailed course with lessons to learn about how to get T.V. publicity. commitment)

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ELITE Members get:

EVERYTHING LISTED ABOVE IN BOTH THE PREMIERE AND BASIC MEMBERSHIPS

PLUS:

  • 3 Private one-on-one calls with an EMMY Award winning T.V. Producer

  • Half-Day with Darice to help you build your media contact list

  • 8 Hours private work time with Darice on your Publicity materials (content development)

  • 8 hours private working time with Darice on your press kit design

  • 8 Hours private working time with Darice on your demo video

  • A special deep-dive course to learn how to:

  • get T.V. publicity

  • create an effective press kit

  • produce a demo reel that will get you booked on T.V.

  • write T.V. show segment pitches

  • cultivate relationships with T.V. producers

  • deliver your pitches to T.V. producers

  • prepare for a T.V. appearance, what to expect before/during/after your T.V. appearances, and what to do once you get booked on T.V.

  • get asked back to be on a show

  • avoid common media-relations mistakes

  • create a speaker kit

  • produce a speaker video demo

  • write the "promotion/PR/Marketing" section of a book proposal

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