The Publicity Lab
TURNING EXPERTISE INTO TV-READY CONTENT
A Smarter Approach to Publicity
PUBLICITY WITH A PURPOSE
More book sales. More clients and customers. More followers. A bigger email list.
Everything we teach inside The Publicity Lab is designed to help you pursue those bigger goals.
The Publicity Lab is a private learning space for authors, entrepreneurs, speakers, business owners, and hospitality professionals who want to raise their profiles through strategic publicity - with a special focus on television.
Led by veteran TV publicist Darice Fisher, The Publicity Lab teaches members how to transform their knowledge, experience, book, business, or brand into compelling, media-friendly content that television producers and other members of the media can use.
Inside The Publicity Lab, members learn how to develop TV show segment ideas, create professional publicity materials, prepare for media appearances, identify the right contacts, and approach producers with greater clarity, strategy, and confidence.
These skills can help members earn valuable media exposure, build credibility, attract clients and customers, sell books and products, grow their audiences, generate interest from publishers or literary agents, and open the door to new business opportunities.
This is not a PR agency. It is a guided learning community where members learn how to create and pursue their own publicity opportunities - while benefiting from expert instruction, practical tools, professional guidance, and the support of a community working toward similar goals.
PREPARE YOUR MESSAGE FOR THE MEDIA
Our Services
The Publicity Lab Membership
A year-long, expert-led training program where members learn the five steps to getting booked on national TV.
Hospitality Program
A specialized TV publicity training and advisory program created for hotels, restaurants, resorts, and other hospitality brands.
Seminars and Workshops
Customized presentations and training experiences that help authors, entrepreneurs, speakers, and teams become more media-ready.
Production and Design
TV-friendly press kits, guest expert demo reels, speaker kits, one-sheets, and other visual materials designed to support your publicity goals.
BEYOND BEING SEEN
What the Right Visibility Can Do for You
NATIONAL MEDIA VISIBILITY
Our Clients Have Appeared On:
Turning expertise into visibility that builds credibility, authority, and opportunity.
WHAT OUR CLIENTS SAY
Voices of satisfaction and success
Carl Larson
Co-Founder & Executive Director, Defense Tech for Ukraine
"The Publicity Lab gave me a clear, practical system for earning media exposure. In one year, I secured six national television bookings - including appearances on CNN International, NewsNation and Morning on Merit Street - and built a professional platform that also attracted interest from literary agents."
Lisa Haisha
Transformational Speaker, Author & Creator of SoulBlazing™
"A few years ago I began doing TV segments and I hired Darice to help me with all things media. I always loved our time together because she was always sweet, smart, and a great communicator. I learned a lot from her and recommend her highly."
Dr. Cindy Bunin
Founder of Mommy & Me, Child Development Expert & Award-Winning Author
"I have had the pleasure of working with Darice since 2006. She always delivers what she promises and is a true professional. Darice is well respected amongst her peers and that's what enables her to promote you as a client. She makes herself available to you to answer any questions you may have, day or night. Darice is one of the reasons I have a successful brand. Darice is just what this doctor ordered!"
READY TO ELEVATE YOUR BRAND? LET'S START TODAY
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